Best Amazon PPC Agencies to Lower ACoS in 2026

For Amazon PPC agencies to effectively lower ACoS, they need to have a holistic view of profitability instead of purely managing ad spend. The best agencies that provide significant reductions in ACoS leverage AI-powered analytics tools and prioritize human oversight for strategic, high-conversion, and margin-friendly campaigns.

Olifant Digital is one of the top agencies to lower ACoS because of its senior-led operating model and TACoS-focused campaign structures. SalesDuo and Canopy Management are other strong contenders because both agencies use AI-powered optimizations that increase visibility and lower ACoS.

In this guide, we look at the top agencies for lowering ACoS and how they help brands improve profitability.

Comparing the Best Amazon Agencies to Reduce ACoS

Agency	Best for	Pricing Model	Key Feature	Guarantee
Olifant Digital	Full-funnel Amazon growth	Starting at $2,000/month	AI-powered hourly bid management with 1-1-1-1 campaign structure	60-day money-back guarantee
SalesDuo	Automation-first PPC	Custom pricing after intro call	Proprietary AI dashboards and automated campaign optimization	Not specified
Canopy Management	Scalable account management	Custom pricing after intro call	AI-powered software with integrated organic and paid strategies	Not specified
My Amazon Guy	Full-service Amazon support	Custom pricing after intro call	Extensive Amazon educational resources plus full-service management	Not specified
GNO Partners	Boutique PPC management	Custom pricing after intro call	Real-time tracking with operator-led PPC strategies	30-day money-back guarantee
Sophie Society	Performance-based PPC	Performance-based (“we only win if you win”)	Dedicated PPC strategist with data-first experimentation	Performance-based pricing model
Teikametrics	AI-powered PPC software	Free trial; Essentials $149/month; Advanced custom pricing	Artificial Retail Intelligence (ARI) automation	Free trial available
Quartile	Cross-channel ad optimization	Custom pricing after demo request	Automated hourly bidding across Amazon, Walmart, and Google Shopping	Not specified
Emplicit	Analytics-driven PPC	Custom pricing after intro call	Proprietary analytics software with Amazon + TikTok integration	Not specified
Tinuiti	Enterprise Amazon advertising	Custom pricing after intro call	Bliss Point proprietary optimization software with DSP expertise	Not specified

#1 Olifant Digital

Olifant Digital is a full-service Amazon agency with strong PPC capabilities to help brands lower their ACoS. The agency is composed of senior specialists with 7+ years of experience that helps scale without sacrificing margins and reports a client retention rate of 98%. Account managers optimize PPC campaigns daily, report on TACoS, and back all engagements with a 60-day money-back guarantee. Running its own 7-figure ecommerce brand, the agency has first-hand expertise developing strategies to reduce ACoS that are also used on client accounts.

With its 1-1-1-1 approach (1 campaign per ASIN per match per type per targeting group), Olifant Digital monitors brand profitability at the product level. This helps the firm understand the brand’s current profitability and any constraints that are unnecessarily increasing ACoS. The agency also uses its own AI-powered bid management tool that adjusts bids and budgets hourly.

Strengths: 

• Amazon and DTC cross-channel to eliminate siloed execution and integrate brand position
• A+ content creation to improve conversion rates
• Amazon SEO for increased organic rankings
• Listing optimization for improved CRO
• Keyword harvesting and negative management reduce wasted ad spend
• Amazon Ads (Sponsored Products, Sponsored Brands, and Sponsored Display) to improve awareness, traffic, and conversion simultaneously

Proven Results: 

• Balanced Tiger: Increased monthly Amazon revenue by 171% and lowered ACoS by 50% by creating a precision-focused strategy that fixed retargeting, increased sales, and improved profitability.
• Ekster: Increased yearly Amazon revenue by $688,406 through image optimization, A+ Content, and Brand Store management.
• WedgeGuys: Increased monthly Amazon revenue by $305,771 and growth by 391% through restructuring PPC and keyword strategies.
• COCOSOLIS: Increased monthly revenue by $1,098,692 by creating a three-part growth strategy to outpace competitors, stabilize revenue, and unlock profitability.

Best for: Full-funnel Amazon management where targeted PPC campaigns lower ACoS and increase profitability

Pricing: Starting at $2,000 per month

#2 SalesDuo

SalesDuo is an Amazon PPC agency that focuses on data visibility and automation. While offering proprietary AI for campaign management and performance reporting, the agency also offers full-service management. The agency offers DSP, PPC, SEO, listing optimization, and marketplace management at a global scale. One factor separating SalesDuo from other entries on this list is that this agency prioritizes system-driven efficiency over manual optimization. As a result, SalesDuo is the right option for brands that want a technology-led approach to profitability and scaling.

Strengths: 

• Proprietary dashboards for real-time performance visibility
• AI-driven campaign optimization that looks at budget and bid efficiency
• Scalable systems designed for managing significant campaign volume

Proven Results: 

• Z Natural: Improved Amazon sales by 134%
• Mint-X: Increased growth by 626% and doubled Amazon sales in 2 months

Best for: Brands that want an agency with an automation-first approach to campaign management

Pricing: Pricing information only revealed after completing an introductory call with the agency

#3 Canopy Management

Canopy Management is an Amazon PPC agency that offers full-funnel management. Having strong name recognition, the agency offers a documented track record within the ecommerce space and reports a client retention rate of 99.1%. The agency uses organic strategies in its paid advertising initiatives with the goal of increasing year-on-year growth sustainably. Account managers work with brands to create custom strategies that help lower ACoS through retargeting, listing optimization, keyword management, and account health monitoring.

Strengths: 

• Customized advertising campaigns that help brands lower ACoS
• Focused bid optimization to reduce wasted spend and increase keyword targeting
• Insight into market opportunities through AI-powered proprietary software

Proven Results: 

• Mary Ruth’s: Improved monthly sales on Amazon by 430%
• Undisclosed beauty brand: Added $2.2M in monthly Amazon baseline in one month

Best for: Agencies that want full-service Amazon account management at scale

Pricing: Pricing information only revealed after completing an introductory call with the agency

#4 My Amazon Guy

My Amazon Guy was created by Steven Pope after success with his YouTube account and podcast where he would share Amazon strategy content. Since being founded, My Amazon Guy is now one of the most recognizable names in the Amazon space with a library of Amazon-related resources. Additionally, the firm works as a full-service Seller Central agency. To lower ACoS and improve brand profitability, the agency offers brands PPC, SEO, listing optimization, and account management services. This full-funnel service offering provides more comprehensive paid advertising campaigns that drive overall business growth.

Strengths: 

• Access to Amazon-related resources
• Established brand that’s well-known in the industry
• Comprehensive Amazon advertising campaigns that include SEO, listing optimization, and account management

Proven Results: 

• Chirp: Improved annual sales on Amazon by $7.5 million and overall growth by 519%

Best for: Brands that are looking for a well-known agency with wide service coverage

Pricing: Pricing information only revealed after completing an introductory call with the agency

#5 GNO Partners

GNO Partners offers a boutique Amazon PPC agency that was founded by two Amazon sellers and reports a 30-day money-back guarantee. This means that the agency’s operating model is built on the same strategies used by these founders to scale their own Amazon accounts. The agency is specifically designed to support brands that want PPC services that improve visibility, increase sales, and protect profitability. With its specialized systems, the agency also measures these paid advertising campaigns in real-time. One of the most well-liked features of the agency is its boutique setup for dedicated account support.

Strengths: 

• Real-time performance tracking with proprietary software
• CVR and CTR optimization through pricing and creative optimization
• Operator-informed PPC strategies that have been tried and tested

Proven Results: 

• Anonymous beauty brand: Increased year-on-year profit on Amazon by 295%

Best for: Brands that want a boutique agency with a high-touch setup to improve ACoS

Pricing: Pricing information only revealed after completing an introductory call with the agency

#6 Sophie Society

Sophie Society is an Amazon PPC management agency that was founded by a physicist to provide a data-first approach to paid advertising. The agency integrates into brand teams and provides a customized PPC structure to maximize the amount of relevant traffic to listings. Winning strategies are created through hypothesizing, experimenting, and validating on the marketplace. This has led to the agency developing winning formulas that have been used to drive real profitability for brands of all sizes on Amazon. A dedicated PPC strategist is responsible for creating and executing a custom strategy that aligns with brand goals.

Strengths: 

• Data-driven PPC management
• Dedicated PPC strategist manages one brand account from creation to execution
• Elite-level Amazon-verified advertising partner

Proven Results: 

• Undisclosed apparel brand: Increased Amazon revenue to $578K while maintaining profitability with 11% ACoS

Best for: Brands that want professional PPC management but don’t have the budget to pay for a monthly retainer

Pricing: “We only win if you win” pricing model where payment is only made on winning PPC strategies

#7 Teikametrics

Teikametrics is an AI-powered PPC software tool that helps brands automate the paid advertising process on Amazon. The software tool also offers managed services to accompany its AI-driven PPC optimization. Because of the tool’s data-led targeting functionality, it’s especially useful for brands in competitive categories looking to improve profitability. One of Teikametrics’ most well-liked features is its use of AI in its continuous monitoring to optimize campaign bids, budgets, and structure.

Strengths: 

• Software tool with Artificial Retail Intelligence (ARI) to improve margins
• GenAI used to enhance listings and boost visibility and conversion
• AI-powered optimization for full-funnel campaign performance

Proven Results: 

• Biolab: Improved product sales by $700K and ROI by 4,304% in 5 months

Best for: Brands that primarily want an AI-powered PPC software tool with the option to add managed services

Pricing: 

• Free trial available for small- to medium-sized businesses
• Essentials package priced at $149 per month
• Advanced package available at a custom price

#8 Quartile

Quartile is an AI-powered Amazon PPC tool that’s well-known for its powerful management capabilities across the three Amazon Ads: Sponsored Products, Sponsored Brands, and Sponsored Display. While offering Amazon-specific management, the tool can also be used by brands that want cross-channel integration. With Quartile, brands have access to integrated campaigns across Amazon, Walmart, and Google Shopping. One of the tool’s unified core offerings is its unified bid management functionality. This gives advertisers the ability to coordinate spend more efficiently across different retail channels. Alongside this software functionality, Quartile also offers managed PPC services at an additional cost.

Strengths: 

• Hourly bidding that’s automated to keep campaigns competitive
• Amazon Marketing Stream integration used to develop richer customer signals
• Flexible campaign structure with automated functionality that controls placement, bidding, and budgets

Proven Results: 

• Undisclosed honey brand: Increased ad-attributed sales by 2,000% through optimized campaigns

Best for: Brands that want algorithmic cross-channel ad optimization to improve profitability

Pricing: Pricing information only revealed after requesting a demo with the tool

#9 Emplicit

Emplicit is an Amazon PPC agency that differentiates itself from others on the market through its analytics-heavy approach to paid advertising. By only hiring the top 1% of talent, the agency creates account management that leverages deep Amazon expertise to run paid ad campaigns profitably. With its managed services, the agency uses its proprietary software for performance reporting. Part of the software’s functionality is keyword analytics that help use continuous monitoring to highlight inefficient keyword allocation and reduce wasted ad spend. For brands on Amazon and TikTok, Emplicit helps integrate campaigns across the two marketplaces, which increases brand consistency and eliminates siloed execution.

Strengths: 

• Aligned search terms and search intent with optimized ad campaign creation
• Logistics and margin optimization through the software’s continuous monitoring functionality
• Integrated PPC campaigns across Amazon and TikTok

Proven Results: 

• Shapermint: Increased monthly Amazon sales by $250,000 in 4 months

Best for: Brands  that want PPC management that’s analytics heavy and offers data transparency

Pricing: Pricing information only revealed after completing an introductory call with the agency

#10 Tinuiti

Tinuiti is an Amazon PPC agency that’s well-known as one of the largest performance firms in the U.S. The agency uses advanced analytics and strong Amazon Ads and DSP infrastructure to help brands scale profitability and lower ACoS. Alongside human guidance, Tinuiti also offers proprietary software called Bliss Point for PPC monitoring and optimization. The agency’s operating mode is formed by combining its human expertise with proprietary software to prioritize high-conversion keywords. Through this approach, the agency uses metrics like ROAS and CPA to maximize the brand’s profitability and scale sustainably.

Strengths: 

• Campaign adjustments that are made through automatic account monitoring
• Managed services for improved Amazon Ads and DSP
• Data-driven PPC campaigns with the use of Bliss Point

Proven Results: 

• Ursa Major: Increased month-on-month sales by 15%

Best for: Enterprise brands with larger ad budgets that want to decrease ACoS through human managed services and proprietary software

Pricing: Pricing information only revealed after completing an introductory call with the agency

How We Ranked These Agencies

We were able to identify the best Amazon PPC agencies that reduce ACoS by using these criteria:

• Verified ACoS Results for Named Brands: Previous track record is important in showing agencies have lowered ACoS for previous brands. Agencies that provide case studies where they helped name brands lower ACoS were ranked higher compared to agencies that didn’t demonstrate prior experience.
• Strong Amazon PPC Expertise: Agencies need to have deep PPC experience on Amazon to understand the factors that contribute to increased ACoS and what are the best practices to lowering it. Agencies with deep Amazon PPC expertise were ranked higher over those that offer PPC across various retail media channels.
• Campaign Structure Methodology: Clearly defined frameworks and standardized processes are needed to significantly lower ACoS. Agencies that showcase using processes to optimize bids at a granular level, eliminate wasted spend, and increase conversion rates were ranked higher compared to those that don’t.
• Team Seniority: Lowering ACoS is a technical task that requires expert account managers. We considered who manages brand accounts and what their experience level is. Those with a senior-led operating model were ranked higher than agencies with mixed teams of senior and junior specialists.
• Reporting Transparency: Transparent reporting allows agencies to accurately calculate metrics like ACoS. This was a factor we considered when ranking agencies, with firms that detailed their reporting structure being seen as more favorable.
• Client Retention Rate: Client churn speaks to an agency’s partnership quality. That’s why we ranked agencies higher if they disclosed their client retention rate.
• Guarantees or Accountability Structures: An agency takes accountability by standing behind their results financially. Agencies that included accountability/performance terms in their contract or disclosed their guarantees were ranked higher than those that didn’t.

FAQs

What is a good Amazon ACoS in 2026?

For Amazon ACoS to be considered as good in 2026, it should generally range between 15 and 25% for established products. The overall platform average should be around 30%. During a new product launch, it’s considered normal for ACoS to be between 40 and 60%. Still, a truly “good” ACoS depends on the product’s profit margins and the brand’s overall business goals. Break-even ACoS is often the key metric to maintain a brand’s profitability.

How is TACoS different from ACoS?

The biggest difference between TACoS (Total Advertising Cost of Sales) and ACoS (Advertising Cost of Sales) is the revenue metric used. TACoS measures advertising cost against total revenue (organic and paid sales) whereas ACoS only measures advertising cost against sales generated only by ads. ACoS is useful for determining if a specific product or campaign is profitable. However, TACoS is seen as a more accurate metric, as it determines if a brand is sustainable and growing. Since ACoS can hide stalled organic sales by not including it in its calculation, TACoS reveals if increased paid growth is hiding stagnant organic growth and hurting brand profitability.

How long does it take an agency to lower ACoS?

It can generally take an agency anywhere from 4 to 8 weeks to significantly lower ACoS. Initial improvements are often visible within 1 to 2 weeks. New products with no history are known to take longer, around 5 to 8 weeks longer than established products with rich data. Immediate and drastic reductions are often rare. Instead, agencies that apply sustained optimization typically bring ACoS into a healthy range within 60 to 90 days.

Should I pay an Amazon PPC agency a flat fee or percentage of ad spend?

The best payment model depends on your brand’s monthly ad spend. It’s best to use a flat fee for high, stable budgets that are approximately $10k+ per month, as this helps cap costs. On the other hand, a percentage of ad spend (around 10 to 20%) is a solid option if your brand is smaller or rapidly scaling budgets to align agency incentives with growth. You can also use a hybrid model of a base fee and ad spend percentage or performance bonus if you want to balance stability and incentives.

Can an agency lower my ACoS without reducing my sales?

Yes, an experienced agency can lower your brand’s ACoS without reducing sales. Most experienced agencies focus on efficiency rather than simply cutting costs to help lower ACoS, which is done by eliminating wasted ad spend, optimizing bids on a granular level, and increasing conversion rates. Following these steps, agencies ensure the budget goes to high-performing, profitable traffic.

What is the typical ACoS reduction a top Amazon PPC agency can deliver?

A top-rated Amazon PPC agency frequently delivers ACoS reductions ranging from 20% to over 50% within 2 to 3 months. These reductions are the result of eliminated wasted spend, optimized bid strategies, and restructured campaigns. Although the average ACoS is around 30%, most elite agencies can drive significant improvements that include lowering high-ACoS accounts from above 50% to around 30%.

The Bottom Line

Instead of purely managing ad spend, an agency needs to provide a comprehensive look at Amazon performance to successfully lower ACoS. Performance gaps arose from PPC-focused initiatives that didn’t include wider service offerings like listing optimization and SEO.