At 62, when some people are thinking about slowing down, West Harrison resident Lisa Jacov is just getting started.
After years devoted to family, work, and caring for others, she’s turning her lifelong passion for fashion into a new business called FEEL LOVE By Lisa.
But while her venture fulfills a personal dream, there’s also a thoughtful business strategy behind it.
Lisa sees an opportunity in the growing resale fashion market, where consumers increasingly embrace pre-loved clothing for affordability, individuality, and the excitement of discovering something unexpected.
But don’t call it another vintage shop, luxury consignment boutique, or thrift store.
“I’m not focused on whether a piece is vintage, designer, or the latest trend,” she explains. “I’m looking for things that are unique, cool, fun to wear, and make a woman say, ‘I love this—and I love the way I look in it!'”
That feeling defines her curated collection of pre-loved clothing, jewelry, handbags, footwear, and accessories.
Her philosophy is simple: Wear What You Love.
A Dream That Never Went Away
Lisa’s love of discovering interesting things began in childhood. Her mother owned an antique and craft store, introducing her to unusual finds and the stories behind them.
“I loved being around all those interesting things, each with its own personality and story,” she recalls.
Lisa studied fashion at Rutgers University, but life eventually took her in other directions.
She and her husband, Joe, have a blended family of five grown children. Lisa has also spent years working with children and families at a local Chabad day school, dedicating much of her life to nurturing and supporting others.
Yet her passion for fashion never disappeared.
“Sometimes you have a dream that quietly follows you through life,” she says. “You get busy raising kids, working, taking care of everyone, and somehow that dream keeps getting pushed to the bottom of the list.”
Eventually, she asked herself, “What exactly am I waiting for?”
FEEL LOVE By Lisa became her answer.
A Growing Market, a Different Approach
Lisa is entering a resale fashion market experiencing significant growth.
According to ThredUp’s 2026 Resale Report, conducted by GlobalData, the global secondhand apparel market is projected to reach $393 billion by 2030, growing twice as fast as the overall apparel market.
Consumers aren’t shopping resale solely to save money. eBay’s 2025 Recommerce Report found that 65% of surveyed consumers enjoy the thrill of finding pre-loved treasures, while 56% say secondhand shopping helps express their personal style.
Lisa recognizes an opportunity in those changing habits.
For her, the excitement of discovering something unique can be just as important as its price.
A vintage jacket might sit alongside a contemporary dress, a pair of jeans, or a colorful necklace. Some pieces have recognizable labels; others don’t.
What matters is how they make someone feel.
“Maybe it’s an amazing jacket that makes your jeans look fabulous,” she says. “Maybe it’s a necklace that gives a simple black dress a whole new personality.”
Rather than competing with vintage specialists, luxury resellers, or discount thrift shops, Lisa is creating her own space: distinctive, wearable fashion at accessible prices, selected for personality rather than prestige.
And she believes the shopping experience matters as much as the merchandise.
“I especially love when a woman says, ‘Oh, I could never wear that,'” she says. “Because sometimes, after a little encouragement, she puts it on and realizes she absolutely can.”
Fashion Without Age Limits
Lisa’s personal style blends bohemian, contemporary, classic, and occasionally edgy looks.
She believes women spend too much time following imaginary fashion rules.
“This isn’t right for my age.”
“I can’t wear that color.”
“That’s too bold for me.”
Her response?
“Says who?”
“One of the wonderful things about getting older is becoming more comfortable with who you are,” she says. “And I think your clothes should celebrate that.”
She encourages women to embrace fashion without waiting for some future version of themselves.
“Don’t wait until you lose ten pounds, have a special occasion, or feel like you’ve reached some imaginary version of perfect,” she says. “You deserve to feel beautiful and confident right now, exactly as you are.”
Building a Business Around Connection
Lisa’s business combines social media, online selling, local pop-up events, and private shopping appointments.
Social media helps showcase new discoveries and styling ideas. Pop-ups allow women to browse, try things on, and connect. Private appointments offer a more personal shopping experience.
By selectively sourcing pre-loved merchandise, Lisa can offer an ever-changing collection rather than following traditional seasonal fashion lines.
It’s a business model focused on curation, individuality, and relationships.
And launching it at 62 means learning plenty of new skills, from photography and video production to merchandising and digital marketing.
“Some days I feel like I’m back in school,” she laughs.
But she’s embracing the challenge.
“I think women spend so much of their lives making sure everyone else is happy, comfortable, and taken care of,” she says. “Sometimes we forget to ask ourselves, ‘What would make ME happy?'”
For Lisa, FEEL LOVE is part of answering that question.
“Because if there’s one thing I’m discovering, it’s that 62 isn’t too late. It might just be the perfect time!”
Bringing Local Women Together
On Sunday, November 15, from 11 a.m. to 3 p.m., FEEL LOVE By Lisa will host “Sip, Shop & Get Holiday Ready!” at In Vogue Salon, 137 Lake Street in West Harrison.
Joining Lisa will be vintage fashion expert Stacey Winnick of @turnyourclutterintocash, showcasing designer vintage clothing, handbags, and jewelry, and Lisa’s stepdaughter Darla, a hairstylist at In Vogue Salon, offering hair care products and holiday styling inspiration.
Guests can explore unique fashion, enjoy food and refreshments, and spend an afternoon with friends and neighbors. Admission and parking are free.
For Lisa, the event reflects her belief in supporting other local women.
“I don’t think women need to compete with one another to be successful,” she says. “There’s room for all of us to shine.”
More Than a Clothing Business
Lisa hopes customers leave with more than a new jacket, handbag, or pair of earrings.
She wants them to leave feeling good about themselves.
In a growing resale marketplace, she’s building something around the simple joy of finding clothing that makes a woman feel wonderful.
And at 62, she’s discovering that the same philosophy applies to life.
“You are never too old to try something new, never too old to have fun with fashion, and you certainly don’t need anyone’s permission to wear something that makes you feel beautiful.”
For Lisa, those words represent both a business philosophy and a new beginning.
Wear What You Love.
