Westchester County Tourism & Film is proud to announce it has earned the prestigious Excellence in Tourism Marketing Campaigns, Projects & Programs Award from the New York State Tourism Industry Association (NYSTIA) celebrating our commitment to innovative community-driven tourism initiatives. This award recognizes the effectiveness, creativity and ongoing commitment of the County’s Tourism & Film office to showcasing the beauty, attractions and dynamic opportunities inherent to Westchester.
Westchester County Executive Ken Jenkins said: “Tourism is more than just a driver of economic growth—it’s a reflection of the stories, culture and communities that make Westchester so special. This recognition is a testament to the hard work of our tourism professionals, small businesses and local partners who welcome visitors with open arms and unforgettable experiences. We’re proud to be a destination of choice and look forward to continue to share Westchester’s rich history and diverse beauty.”
Westchester County Tourism & Film Director Natasha Caputo said: “This award is a tremendous honor and a reflection of the passion and creativity that drive our tourism and film industries every day. From our scenic river towns and cultural institutions, to our local craft breweries and hospitality partners, Westchester continues to shine as a vibrant and welcoming world-class destination. We’re grateful for the collaboration across sectors that makes this success possible—and look forward to continue to champion new opportunities for growth and innovation.”
The NYS Tourism Excellence Award was given to Westchester County Tourism & Film for its PR and promotional efforts that went into its “Pouring New Life into Westchester” campaign in collaboration with Mower, an award-winning public relations and marketing firm. Included in this campaign was the launch of the Westchester Craft Beverage Trail, which is a free, web-based “passport” program that highlights the County’s standout craft beverage scene. Since its launch, the campaign has encouraged visitors to discover diverse regions of the county, promoting local businesses and enhancing the visitor experience with a rewarding engagement system.
Each year, the New York State Tourism Excellence Awards program honors exceptional achievements by New York’s destination marketing organizations, attractions and tourism professionals across a wide range of categories, including marketing, destination stewardship and leadership. The honorees for 2025 will be celebrated at a special ceremony and reception, hosted by Advance Media New York, on Thursday, Sept. 11, 2025, in Lake George, N.Y.
