The name “North Shore-LIJ” stems from the 1997 merger of Long Island Jewish Medical Center and North Shore Health System. Now, with 21 hospitals, including several in Manhattan and Westchester, the health system extends well beyond its traditional coverage area on the north shore of Long Island. In recognition of its evolution into a vast clinical, research and education enterprise serving the entire metropolitan area, the health system changed its name to Northwell Health, effective January 1. A major rebranding and marketing campaign to promote the new Northwell name has begun and will continue throughout the coming year.
The “Northwell Health” name was chosen because it is simple, differentiates the health system from other healthcare providers in the metropolitan area, and reflects the organization’s commitment to promoting good health, wellness, and illness prevention. The new name is complemented by a colorful logo that represents a constellation of people, places and services moving as one.
As Northwell President and Chief Executive Officer Michael J. Dowling explains, “We aim to usher in a new era of healthcare, one in which we aren’t just treating the sick and injured, but making strides toward a healthier community, every day.”