User experience (UX) is an important factor in attracting users to any online store. The BigCommerce platform provides a wide range of instruments to improve user experience, which can positively affect sales volumes.
In general, when creating and optimizing any website, it is important to consider not only an attractive design, but also the usability of the resource. Let’s consider the main ways to improve UX on BigCommerce web design company, taking into account the capabilities that this platform provides.
Simple and easy to navigate
The first step to improve the user experience is to create a convenient and logical website structure. It is very important that your service customers can quickly find the products, sections or categories they need. For these purposes, it is recommended to use:
- clear navigation menu with division into categories and subcategories of goods;
- product filters by various criteria (size, color, price and other characteristics);
- search menu in a visible place, which will speed up and simplify the process of finding the necessary goods.
Mobile adaptability
Currently, the lion’s share (about 80%) of purchases are made through mobile devices, so adapting a commercial site or online store to screens of different sizes is not just a useful option, but a necessity. Most of the themes presented on BigCommerce already include adaptive elements, but it will still be useful for the customer to check how the pages of the future project are displayed on mobile devices. It is important that navigation elements and call-to-action buttons (for example, Buy) are visually accessible, and touching them with fingers does not cause difficulties.
Content personalization
Modern users will prefer a site with an individual approach. For this, it is advisable to implement personalized product recommendations based on previous purchases or viewed products.
SEO Optimization
The BigCommerce platform provides its users with various tools for SEO optimization and promotion. The consumer will be able to change meta tags, write the correct structure of headings (H1, H2, etc.), set up redirects, change the URL of product and category pages, create a sitemap and even maintain a personal information blog. All this will help search engines better index the site.
Page loading speed
Website loading speed plays an important role not only for UX, but also for SEO promotion. Fast loading pages reduce the bounce rate and improve the site’s position in search engines. As a recommendation, to further speed up page loading, you can use images in WebP format, which reduce file size without losing quality, and also minimize the number of media elements on the page.
Using Reviews
Incorporating user reviews and product ratings is another way to improve UX. When potential buyers see honest reviews from other customers, it increases their trust in the online resource and they are not afraid to make a purchase. It is important to make this process simple and convenient by providing the opportunity to leave reviews directly on the product page.
By following all the above recommendations, you will not only improve customer interaction with the site, but also increase their trust, which will undoubtedly affect sales growth.
