You can announce the presence of your business in a lot of different ways. However, if you have a brick-and-mortar store location, or more than one, you need to make sure that potential customers can easily identify each location and what your company does. That falls into the category of simple, effective marketing strategies.
To that end, you might want to locate the best monument sign company around and to order one from them. If you have multiple business locations, then you might need more than one monument sign.
Why do monument signs hold a special place in the pantheon of advertising methods, though? We will go through that in detail now.
What Does the Term “Monument Sign” Mean?
Before we get into a few specific reasons why your company might want to get some monument signs, let us define this term to make sure that you understand it. The term “monument sign” refers to a kind of sign that a company designs so that it’s freestanding and sits at ground level.
Durable materials often go into its composition. You might get one that’s made mostly out of stone or brick.
You should have it at eye level, ideally. Any pedestrian or driver who passes by that spot should have viewing access without needing to crane their head or neck to the side. You will usually put a monument sign at a property’s entrance.
Now, let’s run down some of the reasons why it makes sense to have a monument sign for your company.
Monument Signs Draw the Eye
First, it’s important to understand that monument signs draw the eye. The companies that make them design them that way.
Say that you’re running a law firm. You’re setting up shop in a small, mall-like facility. You are trying to attract some new customers.
You want anyone who passes by to immediately see your law firm’s name and to notice the new physical facility that you occupy. If you have a sign that is freestanding, large, and made of attractive materials, that’s going to make an impression. Anyone who sees that sign will probably remember the name of your firm and get a good impression of what services you offer.
They’re Positioned in Such a Way That You Can’t Easily Ignore Them
Monument signs also go in places where you can easily see them if you’re walking by, riding a bike past that physical locale, or driving past it. It’s not like having a billboard on the side of a highway.
Since it’s so large, something like a billboard might get you some of the attention for which you’re looking. However, you could argue that a monument sign will make more of an impression because nobody has to change their eye level to see it.
Someone driving by, for instance, and who sees a monument sign on the side of the road, can easily read it without having to do any more than glance over. The ease with which each passing person can see the monument sign should make buying it worthwhile.
Within the course of a day, imagine how many people will see that sign if you positioned it in a place that gets lots of foot and car traffic. Within just a few hours, everyone who lives in that neighborhood or who passes through it will have your company’s name featured prominently in their brains.
You Can Customize Them to Match Your Messaging
You can also customize monument signs in many different ways. That can help you with your company’s branding.
Branding matters for a company. For instance, you might try to pair a certain color with your brand. That way, every time someone sees that particular color, it will call your company to mind. Think about how McDonald’s uses red and yellow in their advertising, or how Home Depot uses their signature orange.
If you create a monument sign that features a color scheme you want someone to associate with your brand, then that’s great marketing. You can also do the same thing with the font you choose for your brand name. You will immediately let someone passing by know that when they see that particular font and that color scheme, they should think about your company.
They Symbolize That Clients Should Take Your Company Seriously
If you get a monument sign, that also sends a signal to anyone who’s thinking about becoming your client or customer that you’re a more reputable entity than some of your competitors. Imagine if you have a choice between law firms in the same geographic region.
You pass by a monument sign for one of them. It’s large, attractive, and clearly custom made. Then, you pass by a sign for another one. It’s in boring black letters, and it’s in the same grid of signs that advertise all the other business entities in a strip mall.
You would probably take the law firm with the monument sign more seriously. This law firm looks like it has more money because it put more of its finances into promotion. It follows that you would probably think of the law firm with the monument sign as being more reputable.
That doesn’t just apply to any one niche or industry. No matter what products you sell or services you offer, if you have a monument sign, potential clients or customers will more than likely take you more seriously than a competitor who doesn’t have one.
They Set You Apart from the Competition
Monument signs set you apart from similar companies in your niche. Individualism matters for business entities, especially if you’re in a niche or industry with many other companies scrambling to grab some of the available market share.
If you think about all of these reasons, you will probably see why buying a monument sign makes sense. As soon as you have it in position, you should see your sales and attention from customers increase.
