Shared Mobility Inc. (SMI), in collaboration with EIT InnoEnergy, Nelson\Nygaard, Cityfi and the Village of Ossining, announced the launch of Project MOVER’s Pilot E-Bike Incentive Program. This groundbreaking initiative provides significant discounts for low-income residents to help bridge the cost of e-bike ownership, making affordable, clean transportation accessible to those who need it most.
The pilot program, initially launching in the Village of Ossining, will offer a point-of-sale voucher covering $1,000 off the cost of select e-bikes, along with critical safety equipment. Following insights gained from the pilot, the program aims to expand to select neighboring communities in Westchester County. Eligible e-bikes through the program must be purchased from a participating local e-bike retailer and meet all state and local regulations on consumer e-bike safety standards.
“Affordable transportation is the foundation of thriving communities,” said Tyler Madell, Program Director, SMI. “This is a model of fairness, empowering low-income individuals with sustainable mobility options.”
The Pilot Incentive program is one of three flagship programs of Project MOVER, funded by the New York State Energy Research and Development Authority (NYSERDA) Clean Transportation Prize initiative. Serving the Rivertown communities of Ossining (Town and Village), Tarrytown, Sleepy Hollow, Croton-on-Hudson, and Dobbs Ferry, Project MOVER offers transformative, affordable active transportation options and plans to scale as interest grows. The other flagship programs include a recently deployed e-bikeshare and a long-term bike lending library that is currently in the planning stages. These e-bike access programs will be complemented by community-informed outreach and education around safe riding and battery charging practices.
“We know bikeshare has limitations that prevent it from being a viable choice for some people‘s trips,” said Dru van Hengel, Senior Principal at Nelson\Nygaard. “The Project MOVER e-bike incentive program creates an opportunity for people living with low income to have access to a high quality transportation option with low ongoing costs.”
E-bikes offer unmatched benefits: reducing traffic, improving air quality, and promoting healthier lifestyles. Riders gain an eco-friendly, cost-effective alternative for everyday travel. This program aligns with New York’s strategy to decarbonize transportation and create sustainable, livable communities.
NYSERDA President and CEO Doreen M. Harris said, “NYSERDA is proud to support clean mobility in the Village of Ossining and looks forward to working with all partners to enhance affordable, zero-emission transportation options locally. This pilot will demonstrate how providing point-of-sale vouchers can help make the cost of owning an e-bike more affordable while expanding accessibility for residents to meet their daily living and commuting needs.”
Participants will receive not only a $1,000 discount for UL-certified e-bike but also funding for a helmet. Additionally, each participant will undergo a safety education program led by Croton E-Bikes, equipping them with the knowledge for safe and responsible riding.
“E-bikes are game changers for people to get around,” said Riley Moeller, owner of Croton E-Bikes. “As part of that, providing affordable and certified bikes is our #1 priority.”
The pilot will initially focus on the Village of Ossining, and if successful, will be fully launched in participating Rivertown communities along the Hudson River later in the project. There is a limited quantity of vouchers available for the pilot phase, so early sign-ups are encouraged.
Please fill out an interest form HERE. Eligible applicants will be chosen at random in the spring.
“We’re excited to pilot another cutting-edge program in Ossining,” said Village of Ossining Mayor Rika Levin. “This initiative solidifies Ossining’s role as a leader in promoting environmentally friendly transportation solutions.”
With the E-Bike Incentive program, the Project Team sets a new standard for equitable, sustainable transportation. By expanding e-bike access to low-income residents, this program advances New York’s climate goals and fosters healthier, more connected communities.
Learn more about Project MOVER’s E-Bike Incentive Program, including eligibility criteria, and apply online at https://www.sharedmobility.org/e-bike-rebates/new-york-westchester or contact rebates@sharedmobility.org
The public is invited to learn more at the Project’s Demo Day being held Sunday March 23rd from 12-3 PM at Joseph G. Caputo Community Center located at 95 Broadway, Ossining.
