A follower is a like-minded person, a subscriber. Translated from English, “follow” means “to follow, to go after someone.”
This is a person who shares your views or interests, finds your thoughts and posts interesting, which is why followers are so important on social media, especially for public figures.
A related concept is mass following. This refers to a large group of people who follow one person. The more such subscriptions the account owner has, the more popular he becomes. Mass following is used for mutual subscriptions and attracting attention to the account.
Single followers play an important role because, in the end, it is thanks to them that mass following is formed and the account is promoted. So, followers are needed for an account in order to:
- subscribe to the page;
- like posts;
- write comments;
repost content they like and, ultimately, create activity in the profile and promote the account.
Social networks feature both open pages that anyone can subscribe to and those that can only be followed with the owner’s consent.
Following allows you to attract an audience that includes target visitors and subscribers who are interested in the goods, services, and content that the account distributes.
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There are two related concepts:
- flowback — to subscribe, follow, track;
- unfollow — to unsubscribe, cancel subscription.
A follower is the opposite of a hater. The former likes and reposts content with happy emojis. The latter dislikes, uses angry emojis, and comments on how much they dislike your content, page, or activities.
Online marketing: followers as a business driver
In online marketing, followers are not just nice numbers. They are a serious asset. The number of subscribers on Instagram, Facebook, or X often directly indicates how visible a company is and how widely it reaches its audience.
It is critically important that these numbers represent real people. Fake profiles and bots are like a mirage in the desert: beautiful, but completely useless. They damage your reputation and provide no real interaction.
Real followers mean likes, comments, and reposts. These are live signals that tell social media algorithms: “Hey, this content is interesting! Show it to more people!” And thanks to the smart use of hashtags, your posts can be seen by those who are not yet subscribed but are already interested in your topic.
