Sunnyside Federal Introduces Kasasa — A Striking Alternative to the Megabank Rollercoaster

Sunnyside Federal in Irvington asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Westchester County to launch the country’s most innovative financial products. Kasasa® is a new brand of free checking and savings accounts that rewards consumers for using their account with what interests them most — high interest, cash back, and automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better banking option than the megabank experience.

“Consumers deserve to have a meaningful banking experience, without the nightmare of megabank fees and mistreatment. We are pleased to offer these unique, free accounts to our community,” said Tim Sulllivan, President of Sunnyside Federal. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community-based financial institution.”

Sunnyside Federal is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Cash Back™, and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards or maintain the account, no monthly service fee, free online banking and free ATMs nationwide.

• Kasasa Cash – A free checking account that rewards consumers with high interest for every month they qualify.
• Kasasa Cash Back – A free checking account that rewards account holders with major cash back on everyday debit card purchases, without points or category restrictions like the big guys. The cash back amount is based on how much a consumer spends on his or her debit card.
• Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account or Kasasa Cash Back checking account. The interest and ATM fee refunds earned in the Kasasa Cash account or the Kasasa Cash Back account are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle consumers are asked to do a few simple things like receive an eStatement, access online banking, and use a debit card a minimum number of times. If an account holder does not meet the qualifications in a given month, Sunnyside Federal will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Sullivan. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win [situation] because account holders get innovative products and personalized service.”

Sunnyside Federal is a Member FDIC bank proudly serving Irvington, Hastings, Dobbs Ferry, Ardsley-on-Hudson, Tarrytown, and Sleepy Hollow. Kasasa is distributed to Sunnyside Federal from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.sunnysidefederal.com or www.kasasa.com/sunnysidefederal.  Consumers can also visit Sunnyside Federal at 56 Main Street in Irvington or call (914) 591-8000.