Partner Content: Your Face Is Her Canvas

Pretty Face owner Linda Nicolo is celebrating her Medi Spa’s 20th year in Montrose.

Twenty-five years ago, long-time Croton-on-Hudson resident Linda Nicolo decided to follow her passion for medicine the best way she knew how. Though Linda was originally on a pre-med path in college, she changed direction and enrolled in a school for electrolysis. With an at-home business, she quickly gained a loyal following as an electrologist.  

“As that business grew, in 2001 I opened up Pretty Face Medi Spa in Montrose, where I’ve been for 20 years,” said Nicolo. “I started with a love for my work, a skill and I respected people’s time, was fair priced and I was really good at what I did. Women found me and spoke about me with their friends.” 

Within a year, Linda was offering a wide array of services, including permanent makeup, microdermabrasion, and chemical peels, before eventually adding Botox, facial fillers, cosmetic threads, and microblading.  


Before and after photos illustrate the results of lip filler treatment, one of many services offered by Pretty Face.

As one of the only medi spas in the River Towns and as a Registered Nurse (RN) herself, Linda can provide all the services she offers in the comfort of her relaxing, hotel-like spa. “I’m very particular in how I mix my products and I don’t compromise anything,” noted Nicolo.  

That passion and expertise has helped her grow her business even as others opened – and then closed – right down the road. “As an RN, I was able to take control of what I built, and now I can protect my clients and make sure they receive the very best products and services available.” 

As she celebrates her 20 years in Montrose, Linda has decided to offer several of her services free of charge from Oct. 25-30. “I am going to celebrate my 20 years in this location by providing clients with one area of Botox for free,” said Nicolo.  


“Those elevens that people talk about in the middle of their brow or the crow’s feet around their eyes — let them experience what Botox can do.” Nicolo will also be offering eyebrow shaping and up to two lip threads free of charge during the celebration. All services will be offered by appointment throughout the week. 

One thing Nicolo looks forward to down the road is welcoming her son Michael into her business. Michael, who writes plays in his spare time, is studying to be an RN. “He works in Brooklyn with two plastic surgeons, but someday he will take over this business.” Nicolo’s daughter Leann works in cyber-security. 

For now, Linda said, “My highest priority has always been to make sure my clients are safe. I see your face as a canvas. I want you to look like you again. I’m not going to change your appearance, but I will help make you look years younger.” 

Pretty Face
2081 Albany Post Rd, Montrose, NY 10548


Leave a Reply

Your email address will not be published. Required fields are marked *

Recommended For You

About the Author: Alain Begun